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Jun 4, 2021 35 min

Aquisição de First Party Data

from Carrinho Abandonado - Tudo sobre E-commerce no Brasil e no mundo. Hosted by Nação Digital

Você sabe o que é o First Party data? E como as mudanças da Google e Apple vão impactar na aquisição de dados do consumidor? No Carrinho Abandonado desta semana, o grupo de sócios da Nação Digital, Afonso Schnaider, Guilherme Buch e André Martins discutem sobre como a mudança na aquisição do first party data, assim como os cookies afetarão a cadeia global do e-commerce. “As empresas acabaram por ficar muito mal acostumadas com o crescimento do marketing digital nos últimos anos. O uso dos dados é um assunto muito delicado, então quem trabalha de uma forma amadora quanto aos dados vai perder muito com essas mudanças”, diz Buch. Siga a Nação no Instagram! @nacaodigital

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This episode was published on June 4, 2021.

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