Architecture for the AI age: How a major design firm approaches data centers episode artwork

EPISODE · Nov 25, 2025 · 1H

Architecture for the AI age: How a major design firm approaches data centers

from By Design · host Fast Company

As AI companies pour trillions of dollars into building infrastructure like data centers, one non-tech sector is seeing a boom of its own: Architecture.  This month on By Design, our guest is Jordan Goldstein, the co-CEO of Gensler, the world's largest architecture firm, which is seeing skyrocketing demand for data center design. He explains how AI has transformed the firm and how Gensler approaches designing facilities for computers, with the human experience in mind.  We also discuss the biggest moments in design from the past few weeks: The opening of Netflix House and why the streamer is betting on real-life experiences The Stream ring and why it might be a breakthrough for AI hardware  The Department of War’s $2 billion rebrand And we’ll close the episode with hot or not — including the Issey Miyake iPhone pocket, Naked Cheetos, Starbucks’ bear cup, and more.

As AI companies pour trillions of dollars into building infrastructure like data centers, one non-tech sector is seeing a boom of its own: Architecture.  This month on By Design, our guest is Jordan Goldstein, the co-CEO of Gensler, the world's largest architecture firm, which is seeing skyrocketing demand for data center design. He explains how AI has transformed the firm and how Gensler approaches designing facilities for computers, with the human experience in mind.  We also discuss the biggest moments in design from the past few weeks: The opening of Netflix House and why the streamer is betting on real-life experiences The Stream ring and why it might be a breakthrough for AI hardware  The Department of War’s $2 billion rebrand And we’ll close the episode with hot or not — including the Issey Miyake iPhone pocket, Naked Cheetos, Starbucks’ bear cup, and more.

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This episode was published on November 25, 2025.

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As AI companies pour trillions of dollars into building infrastructure like data centers, one non-tech sector is seeing a boom of its own: Architecture.  This month on By Design, our guest is Jordan Goldstein, the co-CEO of Gensler, the world's...

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