(Archive) 116. CMO Rob Willey on Our New Relationship To Brands

Rob Willey is Chief Marketing Officer at Emil Capital Partners, a private equity firm based out of New York City that invests in and manages many companies mostly within the natural food and beverage space. He was part of the early dream team at Method, one of the earliest examples of powerful category disruption that  created a superstar brand still beloved today. He is as excited as we are to see how wellness has become more deeply embedded into consumer culture and he gives us his take on where the wellness market is headed once the dust settles from COVID-19, what he hopes returns to normal (and what he hopes doesn’t), and how consumer knowledge and expectation is changing. Rob Willey talks about... Helping businesses find meaning and provide health and wellness What wellness means post-COVID How brands can compete without retail The importance of standing for something Having an authentic founder story The rising expectations of consumers  Resources: LinkedIn: linkedin.com/in/robwilley Twitter: @robwilley Visit earthandstar.com and use code HTW for 15% off at checkout  Highway To Well is a production of Crate Media