(Archive) 48. Zoe + Erica on the F Word: Failure

So, we had a brush with failure in business. Now, know that we aren’t the only ones who have failed, but we’d like to think that we’re some of the few who actually talk about it. Today we’re on to share our business fails, reflect on life after Blueprint, and what we think of it all now as we look back. Ready to own up to your failures and see how far you’ve come? Listen up as we talk about... Failure not being the opposite of success, it’s a part of it Step one: Proof of concept is a big deal Spending A LOT of money and the concept of sunken cost fallacy Labeling and ingredient missteps Impostor syndrome Shifting our mindsets + our main takeaways  Resources: Learn more: htwpodcast.com Instagram: @htwpodcast Highway To Well is a production of Crate Media