(Archive) 68. Dave Heath of Bombas, on The Greatest Socks Never Sold

A must-listen for entrepreneurs!  Dave Heath is the co-founder of Bombas, soon to become your favorite socks too--because they’re insanely comfortable, but also for their social impact, donating one pair for every pair sold. He didn’t set out to sell socks, but everything changed the day he was scrolling Facebook and learned that socks were the number one requested item in homeless shelters.  And a business was born. Dave Heath talks about...-His early entrepreneurial inspirations, from his dad’s business to door-to-door sales-Backing in to the ideal product, inspired by the desire to give back-Hacking a tired and somewhat unsexy industry to understand all the required elements to design the perfect sock-The Indiegogo experience that yielded 10x their goal.  10X!!!!-How he celebrated reaching their millionth pairs of donated socks...by getting a different kind of buzz-Their winning video marketing strategy -Training customers to talk about the brand by focusing on one core story-Some of their more epic “oh sh*t” moments, and learning how to course-correct-His eclectic fantasy dinner party  Resources:-Website-Instagram Highway To Well is a production of Crate Media