Archmark: How To Find Clients By Building A Brand (w/ Bryon McCartney)

Architects don’t learn about marketing in design school - and few learn about it after. When Bryon McCartney and his wife discovered just how many architects were missing out on opportunities by avoiding digital marketing, they founded Archmark, a marketing agency focused on architectural firms and their success. Bryon joined host George Valdes on a Monograph webinar to talk about how architects should start building their brand, the best social media platforms for firms looking to connect with new clients, and how developing a career and marketing niche is the best way to find your ideal clients.Interview TakeawaysMany firms are not taking advantage of digital marketingAdvertising, marketing, and public relations all play a unique role in brandingBranding stems from an alignment of messagingThere are three principles that should guide your brandingTo find clients, map out a client journey and identify pain pointsStick to your purpose and keep your expertise focusedUse your story to guide the content on your website & client outreachCommunicate targeted messages on the right channelsCreate a specific ideal client and niche so you can target messages appropriatelyUse LinkedIn for client outreachUse Instagram for building brand awarenessA good reputation will open many doors - even when you pick a nicheShow LinksCheck out ArchmarkFollow Archmark on LinkedIn and TwitterConnect with Bryon McCartney on LinkedIn or TwitterConnect with George Valdes on LinkedIn or TwitterCheck out MonographFollow Monograph on LinkedIn or InstagramListen and read more about Monograph