Are Agents Breaking NAR's REALTOR® Trademark Rules? | The Real Word 411 episode artwork

EPISODE · Jun 23, 2026 · 23 MIN

Are Agents Breaking NAR's REALTOR® Trademark Rules? | The Real Word 411

from The Real Word · host The Real Word

Byron Lazine discusses NAR’s 2026 Legislative Meetings, unpacking the Realtor trademark debate, the proposed Code of Ethics disclosure requirement, and why NAR keeps focusing on the wrong problem.BAM Webinar: How to Build a $100M Team:https://us02web.zoom.us/webinar/register/4017742849453/WN_95J3BYESTxmEaPORVABLVw#/registrationBAM BBQ:https://nowbam.com/bambbq/🔑 Become a member of BAMx:https://www.skool.com/bamx👉 ReminderMedia: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you →https://remindermedia.com/bamsample/🔔 Subscribe to the BAM YouTube channel:https://tinyurl.com/aatxhaka📩 Subscribe to BAM Newsletter:https://newsletters.nowbam.com/bam-daily✅ Stay Connected With Us👉 Connect with Byron Lazine:https://www.instagram.com/byronlazine👉 Connect with Nicole White:https://www.instagram.com/nicolewhite.ct/🔗 This episode's sources:https://www.nar.realtor/news/real-estate-news/directors-keep-dues-steady-elect-2027-leadershiphttps://www.nar.realtor/news/real-estate-news/live-from-the-2026-realtors-legislative-meetings⏰ Timestamps:00:00-00:42 Intro00:43 NAR Declares War on Misuse of the Word "Realtor"01:56 NAR Wants You to Narc on Fellow Agents04:19 The One Quote That Exposes NAR's Delusion06:26 New NAR Proposal: Agents Must Disclose When They Don't Know What They're Doing07:29 800 People Voted on This, That's the Problem10:06 NAR Has Been Focused on the Wrong Problem For Decades13:50 Is NAR's Trademark Battle Already Lost?14:34 Consumers Already Assume Their Agent Knows What They're Doing16:51 What to Actually Say When a Deal Is Outside Your Lane18:22 Stop Being a Generalist: This Is What's Working Right NowBAM PARTNERSRealtor.com: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market →https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_CampaignZoodealio: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! →https://www.skool.com/bamx/aboutRayse: Rayse gives agents the tools to make their value undeniable. From Buyer Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. →https://www.rayse.com/Shilo: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence →https://shilo.ai/PropStream: The most trusted provider of comprehensive real estate data nationwide. Try it FREE →https://trial.propstreampro.com/bam/Summit VA Solutions: Leverage your business with a real estate-trained Virtual Assistant →https://www.summitvasolutions.com/byronlazine-referral#NARLegislativeMeetings #RealtorTrademark #RealEstateAgents

Byron Lazine discusses NAR’s 2026 Legislative Meetings, unpacking the Realtor trademark debate, the proposed Code of Ethics disclosure requirement, and why NAR keeps focusing on the wrong problem.BAM Webinar: How to Build a $100M Team:https://us02web.zoom.us/webinar/register/4017742849453/WN_95J3BYESTxmEaPORVABLVw#/registrationBAM BBQ:https://nowbam.com/bambbq/🔑 Become a member of BAMx:https://www.skool.com/bamx👉 ReminderMedia: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you →https://remindermedia.com/bamsample/🔔 Subscribe to the BAM YouTube channel:https://tinyurl.com/aatxhaka📩 Subscribe to BAM Newsletter:https://newsletters.nowbam.com/bam-daily✅ Stay Connected With Us👉 Connect with Byron Lazine:https://www.instagram.com/byronlazine👉 Connect with Nicole White:https://www.instagram.com/nicolewhite.ct/🔗 This episode's sources:https://www.nar.realtor/news/real-estate-news/directors-keep-dues-steady-elect-2027-leadershiphttps://www.nar.realtor/news/real-estate-news/live-from-the-2026-realtors-legislative-meetings⏰ Timestamps:00:00-00:42 Intro00:43 NAR Declares War on Misuse of the Word "Realtor"01:56 NAR Wants You to Narc on Fellow Agents04:19 The One Quote That Exposes NAR's Delusion06:26 New NAR Proposal: Agents Must Disclose When They Don't Know What They're Doing07:29 800 People Voted on This, That's the Problem10:06 NAR Has Been Focused on the Wrong Problem For Decades13:50 Is NAR's Trademark Battle Already Lost?14:34 Consumers Already Assume Their Agent Knows What They're Doing16:51 What to Actually Say When a Deal Is Outside Your Lane18:22 Stop Being a Generalist: This Is What's Working Right NowBAM PARTNERSRealtor.com: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market →https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_CampaignZoodealio: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! →https://www.skool.com/bamx/aboutRayse: Rayse gives agents the tools to make their value undeniable. From Buyer Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. →https://www.rayse.com/Shilo: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence →https://shilo.ai/PropStream: The most trusted provider of comprehensive real estate data nationwide. Try it FREE →https://trial.propstreampro.com/bam/Summit VA Solutions: Leverage your business with a real estate-trained Virtual Assistant →https://www.summitvasolutions.com/byronlazine-referral#NARLegislativeMeetings #RealtorTrademark #RealEstateAgents

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Are Agents Breaking NAR's REALTOR® Trademark Rules? | The Real Word 411

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This episode was published on June 23, 2026.

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Byron Lazine discusses NAR’s 2026 Legislative Meetings, unpacking the Realtor trademark debate, the proposed Code of Ethics disclosure requirement, and why NAR keeps focusing on the wrong problem.BAM Webinar: How to Build a $100M...

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