Are athletes the future of sports media?

With the evolution of NIL in the NCAA, and the digital empowerment of social media, the athlete economy is booming. StreamTime host Nick Meacham is joined by sports industry expert Dev Sethi to discuss how athletes are becoming more influential as their own media businesses and what that means for the future of sports. Key points: How have the likes TikTok, Instagram and YouTube elevated the platform of athletes and their brands? Why do traditional media companies struggle to engage fans like athletes? How have recent changes with NIL in college sports impacted the current system? What is the future of athlete representation? How will athletes impact sports media in the long-term?