Are automotive tariffs killing innovation? | Stella Li, Executive Vice President, BYD episode artwork

EPISODE · May 6, 2026 · 21 MIN

Are automotive tariffs killing innovation? | Stella Li, Executive Vice President, BYD

from Shift Happens · host Carwow Group

In this episode, Stella Li, Executive Vice President at BYD, shares a candid perspective on how global competition drives real innovation in the automotive industry, and why tariffs and market barriers can weaken manufacturers over time.We also explore how rapid advances in EV technology, from five-minute charging to improved cold-weather performance, are removing key barriers to adoption, enabling electric vehicles to compete directly with petrol and diesel cars.Stella also discusses BYD’s vertically integrated approach, its investment in battery technology and infrastructure, and how this is accelerating both innovation and global expansion. Plus, she shares her views on regional differences in mindset — and why some markets risk falling behind by focusing on protecting legacy technologies instead of investing in the future.👉 ⁠Partner with Carwow's media strategy team⁠👉 ⁠List your cars to millions of buyers ⁠👉 ⁠Source stock on Carwow⁠ Hosted by Sarah Blewett and Sepi AraniProduced by Annabel LanyonCarwow Ltd#automotive #byd #electricvehicles #strategy

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Are automotive tariffs killing innovation? | Stella Li, Executive Vice President, BYD

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