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Are B2B eCommerce Teams Understaffed? episode artwork

EPISODE · Jul 11, 2025 · 22 MIN

Are B2B eCommerce Teams Understaffed?

from Master B2B Friday 15 · host Master B2B

Key takeaways from this week's episode: Home Depot continues expanding into B2B, leveraging its digital strengths and logistics infrastructure. B2B eCommerce teams are significantly smaller than their B2C counterparts, often due to legacy thinking. 88% of the Master B2B community believes B2B eCommerce teams are too small. Many B2B companies lack foundational digital roles like merchandisers or CMOs. Understaffing can lead to lost revenue, poor customer experience, and missed market opportunities. B2B companies must rethink how they structure and resource eCommerce teams to compete in today’s digital-first world.

What this episode covers

Key takeaways from this week's episode:Home Depot continues expanding into B2B, leveraging its digital strengths and logistics infrastructure. B2B eCommerce teams are significantly smaller than their B2C counterparts, often due to legacy thinking. 88% of the Master B2B community believes B2B eCommerce teams are too small. Many B2B companies lack foundational digital roles like merchandisers or CMOs. Understaffing can lead to lost revenue, poor customer experience, and missed market opportunities. B2B companies must rethink how they structure and resource eCommerce teams to compete in today’s digital-first world.

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Are B2B eCommerce Teams Understaffed?

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Frequently Asked Questions

How long is this episode of Master B2B Friday 15?

This episode is 22 minutes long.

When was this Master B2B Friday 15 episode published?

This episode was published on July 11, 2025.

What is this episode about?

Key takeaways from this week's episode: Home Depot continues expanding into B2B, leveraging its digital strengths and logistics infrastructure. B2B eCommerce teams are significantly smaller than their B2C counterparts, often due to legacy...

Can I download this Master B2B Friday 15 episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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