Are brand names still important?

Today's episode takes a look at the landscape of branding from big business to small businesses. Are brand names still important in today's digital age with more and more consumers breaking the tradition of brand loyalty? If you're feeling a little casual check out the link to this example of bad branding by the always messy Azealia Banks anal bleaching soap. https://youtu.be/mZXzvCm6grw if your feeling like staying on top of your business check this link on Forbes to get a better idea of some of the concept we went over today enjoy https://www.forbes.com/sites/forbesrealestatecouncil/2018/10/19/building-an-authentic-business-how-not-to-over-think-and-over-brand/