Are Brands Using TikTok on Borrowed Time?

What this episode covers

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries try to avoid the controversy surrounding TikTok bans and lawsuits. Instead, they dive in from a sales and marketing perspective! TikTok videos are permeating Facebook, LinkedIn, and other social media platforms. In fact, YouTube, LinkedIn, and other platforms have adjusted their user interface to be more accommodating for vertical video thanks to TikTok's wild popularity. So instead of looking at TikTok's shrinking audience (the app is banned in countries like India and Ethiopia), what if we consider it a content export platform? Bans on government devices have been in effect in the United States and Canada already, now with the state of Montana banning TikTok for its citizens, will businesses face backlash for using the platform? You can listen to The Rethink Marketing Podcast on all major podcast platforms or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. Contact the show by emailing [email protected]. Just send us your thoughts and we will expedite you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices

PodParley-generated summary based on available episode metadata and transcript content.