Are Casual Discounts Silently Killing Your Funeral Business?

Is great service quietly draining your bottom line? In this episode of Two Guys and a Question, Alan Creedy and Danny Jefferson dive into the business habit hitting funeral homes hard: uncontrolled discounting.Drawing insights from Harvard Business Review’s The Art of Discounting by Rafi Mohammed, Alan and Danny break down how casual price cuts cost one firm over $110,000, why blanket discounts signal low confidence in your value, and how intentional pricing protects both your families and your staff.Tune in to discover how strategic pricing and stewardship can keep your business financially viable without sacrificing compassionate care.#FuneralService #FuneralDirector #BusinessStrategy #PricingStrategy #TwoGuysAndAQuestion #FuneralBusiness #Profitability #Entrepreneurship #Deathcare #Leadership