Are chief metaverse officers here to stay?

Metaverse tech has already attracted billions of pounds in investment, and despite its detractors looks set to play a major role in the future of communications and productivity tech. It was also one of the main themes at this year’s Mobile World Congress, where the concept of a CMO - that’s ‘chief metaverse officer’ - was discussed in detail.Companies like Journey, Nike, and Telefónica already have individuals with metaverse in their titles, but there is still a lot to be proved about the longevity of these roles. With metaverse tech still lacking definition in the minds of businesses and consumers alike, the impact that this new concept of a CMO will have on the industry as a whole.In this special episode, IT Pro reviews editor Bobby Hellard presents a report from MWC, covering the definition and responsibilities of a chief metaverse officer, and whether or not the role could have a vital role to play in the C-suite of the future.For more information, read the show notes here.