Are co-creation and industry-wide collaboration an unlock to sustainable transformation?

Join us for the latest Sustainable Futures episode in our Sustainable Marketing 2030 mini-series – this time on Transformative Relationships. Listen to our host Jonathan Hall interviewboth Michelle McEvoy, Initiative Lead at Planet Pledge at the World Federation ofAdvertisers, and Charlie Thompson, Director of Commercial Strategy at the CambridgeInstitute of Sustainability Leadership. This episode focuses on the transformativerelationships lever within SM2030’s circular marketing framework: outlining the importance ofembracing opportunities for industry-wide collaboration to benefit both business and theplanet.  Fostering a new collaborative mindset acknowledges the need to come together to tacklecomplex challenges such as climate change that cannot be solved in silos. Building newrelationships with and beyond the immediate value chain can enable brands to take a moreholistic approach to sustainable marketing that considers long-term social and environmentalimpacts.   Links referenced in the recording: Defining and Categorising Partnerships:  United Nations 2030 Agenda Partnership AgendaEllen Macarthur Foundation report WFA Planet PledgeDownload Kantar’s Sustainable Marketing 2030 reportCISL’s Leadership for a Sustainable Future FrameworkCISL’s definition of sustainable marketing:CISL’s Sustainable Marketing, Media & Creative online course:Characterising Marketing Paradigms for Sustainable Marketing Management by Dr Victoria Hurth:Jon Alexander book on citizens Hosted on Acast. See acast.com/privacy for more information.