Sustainable Futures

In this episode of Sustainable Futures, Jonathan Hall is joined by Jake Dubbins, Co‑Chair of the Conscious Advertising Network and Founder of Media Bounty, to explore how advertising is funding climate disinformation and social harm.They discuss the broken incentives of the digital advertising system, rising regulatory pressure on green claims, the risks facing brands, and why tackling misinformation is now a board‑level issue, as well as the opportunity for advertising to drive the net zero transition. Hosted on Acast. See acast.com/privacy for more information.

What if every product had an identity that lived far beyond the point of sale?In this episode, Jonathan Hall is joined by Natasha Franck, Founder and CEO of EON, to explore how digital product identities are reshaping commerce, circularity and value creation. Natasha explains how treating products as assets, not disposable goods, enables resale, repair, recycling and entirely new business models, while helping brands capture product lifetime value for the first time.They discuss digital product passports, EU regulation, the role of GS1 standards, and why identity is the missing link in making the circular economy work at scale. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Kantar Sustainable Futures, host Peter Rose sits down with Teri Slavik‑Tsuyuki, Principal of TST Inc. and a leading voice in wellness‑centered community design, to explore how the pandemic fundamentally reshaped Americans’ relationship with home, and what that shift signals for the future of housing, communities, and sustainable growth.Grounded in insights from the America at Home study, conducted in partnership with Kantar, the conversation reveals a key consumer signal: wellness has moved from a lifestyle preference to a core expectation, spanning energy efficiency, clean air and water, healthier kitchens, emotional safety, and long‑term affordability. Tune in to learn how persistent gaps between the importance people place on financial, physical, and emotional wellbeing and how supported they actually feel highlight powerful opportunities for innovation and differentiation. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Sustainable Futures, Jonathan Hall speaks with Monique Lempers, Chief Impact Officer at Fairphone. They discuss Fairphone's journey from a protest movement against conflict minerals to a competitive player in the consumer electronics market. Monique shares insights on the challenges faced by purpose-driven companies, the dilemmas of operating within a flawed system, and the company's commitment to transparency and impact. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Sustainable Futures, Jonathan Hall speaks with entrepreneur and changemaker Kresse Wesling, co‑founder of Elvis & Kresse- the pioneering brand turning decommissioned fire hoses and rescued materials into luxury goods, regenerative farming practices, and even wine.Kresse shares her remarkable journey from early environmental activism to building a business that challenges the very foundations of how companies operate. Together, they explore the shift from sustainability to regeneration; the power of circular materials and circular capital; and why optimism, creativity and community partnerships can unlock profound change. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Sustainable Futures, Jonathan Hall welcomes Nina Marenzi — founder of The Sustainable Angle and CEO of Future Fabrics Expo — for a deep dive into the future of sustainable fashion. Nina traces her journey from environmental policy into pioneering sustainable textiles, revealing how the fashion industry can dramatically reshape its impact on the planet. The conversation explores the challenges and opportunities in sourcing lower‑impact materials, the critical role of education and innovation, and the ways brands, designers, and consumers can accelerate systemic change. The next Future Fashion Expo will be held in Brussels on the 24-25th of June 2026. Hosted on Acast. See acast.com/privacy for more information.

In this episode, host Jonathan Hall (Managing Partner, Kantar Sustainable Transformation Practice) sits down with Chris Davidson (Vice President, Sustainability Engagement) and Leon Nicholas (Vice President, Retail Insights & Solutions) from Smurfit Westrock—two leaders at the forefront of sustainable packaging.Together, they unpack how Smurfit Westrock is embedding circularity into its operations, navigating evolving regulations like the EU’s Packaging and Packaging Waste Regulation, and balancing the tension between personalization and purpose. Listeners will hear insights on:The latest sustainability trends and myth-busting in 2025How retailers’ and clients’ sustainability goals are evolving across marketsSmurfit Westrock’s Net Zero Transition Plan, including investments in biomass, solar, and hydrogenThe role of challenger brands and the impact of new technologies in packaging innovationWhat brands and consumers can expect from material innovation and the future of packagingWhether you’re a marketer, a sustainability leader, or simply curious about how packaging can drive positive change, this episode offers actionable insights and inspiration. Discover why packaging isn’t just a box—it’s a blueprint for sustainable transformation.Tune in and join the movement toward a smarter, more sustainable future. Hosted on Acast. See acast.com/privacy for more information.

In this episode Jonathan Hall speaks to Louis Goring-Morris from Water Unite, Antonia Lydia Nalunga from Jibu, and Emily Pearce from Co-op about the critical issues surrounding water security, the role of impact investing, and innovative solutions to address water poverty. The conversation highlights the importance of collaboration among organisations to tackle the global water crisis and the need for sustainable business models that empower local entrepreneurs. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Sustainable Futures, Jonathan Hall speaks with Natalia Vega-Tracy and Christopher Moscardi from New Zero World and EPIC about the importance of human-centered communication in climate action. They discuss the challenges of creating unified narratives around climate change, the significance of addressing the say-do gap in public sentiment, and the role of health and wellbeing as a narrative lens. The conversation highlights the need for collaboration across sectors and the development of actionable strategies to engage diverse audiences in climate initiatives. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Sustainable Futures, Jonathan Hall speaks with Bianca Woolley, Global Marketing Sustainability Lead at Diageo, about the critical importance of water sustainability. They discuss Diageo's water stewardship initiatives, the challenges of engaging consumers on water issues, and the insights gained from research on consumer attitudes towards water. The conversation emphasises the need for brands to communicate their sustainability efforts in a way that resonates with consumers, particularly in the context of water scarcity and pollution as Bianca shares examples of how Diageo is taking action and the importance of making sustainability desirable for consumers. Hosted on Acast. See acast.com/privacy for more information.

The evolution from barcodes to QR codes is transforming opportunities for the brand-consumer interface. Kantar’s Jonathan Hall speaks to Kerry Morrison from GS1UK, creators of the barcode, and now stewarding the move into the benefit-rich world of QR.  Where barcodes offer important, yet arguably linear benefits, QR codes represent the multi-coloured comms dreamcoat for brand owners. A built-in medium through which to ‘speak’ directly to the consumer. To communicate brand messaging, usage information and innovations. And a one-to-one media channel to tell and evidence the brand’s sustainability story, with QR codes enabling:  Information on recycling, reselling and reuse Territory-specific comms, reducing packaging quantities Less food waste, minimising greenhouse gas generation Reduction in traditional marketing costs  All shaping positive behavioural change, with greenwashing concerns banished, through the transparent eye of conscious choices.  Listen online here or on any major podcast platform:   Hosted on Acast. See acast.com/privacy for more information.

In this special Cannes Lions episode, Duncan Southgate, Kantar's Director of Creative and Media solutions, is joined by Sebastian Muden, Global Chair of Ad Net Zero. Together they discuss the findings of the ‘Sustainable Behaviour Ad Tracker’ analysis, which found that out of 6,400 ads tested by Kantar clients between November 2024 and May 2025, only 6% include sustainable behaviours. But a solution is coming. Duncan and Sebastian explore how creative teams can play a crucial role in promoting sustainability. They share positive examples of ads that get it right, weaving creative storytelling with sustainable behaviours to create purpose driven, effective ads. With this benchmark of excellence in mind, Sebastian shares how Ad Net Zero's ‘Every Brief Counts’ initiative provides advertisers and agencies with practical guidance about how they too can seamlessly include sustainable behaviours in advertising, leading to effective, purpose led ads that connect with consumers. Listen now to discover how you can integrate sustainable behaviours into your ads to build brand purpose, differentiate in your market and become a part of the sustainable marketing revolution. For more information, read the article co-authored by Duncan and Sebastian here: https://www.kantar.com/inspiration/sustainability/how-the-ad-industry-can-help-sustainable-choices-become-the-norm Hosted on Acast. See acast.com/privacy for more information.

In this episode of Sustainable Futures, Valeria Piaggio discusses the significance of Pride 2025 with guests Roxy Bordillon, Editor-in-chief of DIVA magazine and Sena Zungu, Global Knowledge Manager at Kantar’s Pride ERG. Together they explore the evolving tone of Pride, the importance of data in understanding LGBTQIA experiences, and the urgent need for brands to take a stand in support of the community. The conversation highlights the findings of the DIVA report, focusing on safety, intersectionality, and the responsibility of brands to create inclusive environments.  Hosted on Acast. See acast.com/privacy for more information.

In this episode, Jonathan Hall discusses sustainable marketing with Eduardo Andrade, professor of marketing at Imperial Business School and the Co-Director of the MSc Programme on Climate Change, Management & Finance and Ozlem Senturk, senior partner at Kantar Sustainable Transformation. They explore the differences between traditional and sustainable marketing, the importance of embedding sustainability in marketing education, and the challenges of balancing customer-centric and nature-centric approaches. The conversation also addresses the barriers to sustainable consumer behavior and the need for collaboration between academia and industry to foster a sustainable future. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sustainable Futures Podcast, host Valeria Piaggio is joined by Fernando Desouches, Managing Director of New Macho, and Vera Sidlova, Director of Kantar's Global Thought Leadership team. They delve into the intriguing world of masculinity in marketing, shining light on recent discussions sparked by media like the UK TV series Adolescence. Together, they explore how brands often miss the mark with male audiences. This episode uncovers why current marketing strategies fail to resonate and provides actionable insights on how to address this gap. You will gain a deeper understanding of the needs and behaviours of male consumers, discovering effective strategies to engage them meaningfully. A staggering 66% of men feel worse about themselves due to how they are portrayed by brands. It's crucial for marketers and brand leaders to listen to these voices and incorporate their perspectives. This episode offers a roadmap for creating more inclusive and impactful marketing campaigns, using practical examples and real-world case studies. Join us to learn how to navigate the complexities of marketing to men and unlock new growth potential for your brand. Tune in for a conversation that promises to transform your approach and elevate your marketing success.  Hosted on Acast. See acast.com/privacy for more information.

In the next episode of “Sustainable Futures” Jonathan Hall interviews Hugo Spowers, Company Architect of hydrogen car company Riversimple. Hugo shares his journey from motorsport engineering to founding one of the first hydrogen car companies that offers innovative solutions to revolutionise the automotive industry.   Emily Hill, Kantar’s Sustainable Innovation Lead, joins the episode to explore how Riversimple offers not just an innovative product but implements three levels of design: product, service, and design at the level of purpose and corporate governance. This approach ensures that business models and new governance structures evolve alongside new technology, turning sustainability from a cost into a source of profit.   Riversimple will be making their design principles open-source to catalyse the widespread adoption of fuel cell technology. Widespread adoption of Riversimple's sustainable business model will drive an economic shift where growth and sustainability go hand in hand. Widespread adoption of Riversimple's sustainable business model will drive an economic shift where growth and sustainability go hand in hand.  Hosted on Acast. See acast.com/privacy for more information.

In this episode, Managing Partner Jonathan Hall, speaks with Karine Trinquetel, Head of Offer at Kantar’s Sustainable Transformation Practice to introduce a new, transformative, brand development tool called BrandSustainability which is designed to bridge clients' sustainability strategy with their brands. Karine explores how the key growth pillars outlined in Kantar’s ‘Blueprint for Brand Growth’ have been embedded into BrandSustainability to ensure that sustainability can be used to increase brand penetration, meaningful difference, and to uncover new spaces or growth. Karine also discusses the importance of the value-action gap, since data has shown that 85% of consumers say that they want to make better choices, but only 29% follow through in their consumption patterns. Kantar’s research reveals that brand equity tied to sustainability can help bridge this gap: "strong brand perception and equity in this space might well be the missing piece to demand to action and close the value-action gap." If you are a marketer, strategist or brand builder seeking to grow your brand through sustainable marketing, this episode offers practical solutions on how to grow your brand responsibly and meaningfully with Kantar.   Hosted on Acast. See acast.com/privacy for more information.

In this episode, Jonathan Hall - Managing Partner at Kantar’s Sustainable Transformation Practice - speaks with colleague and Senior Partner Ozlem Senturk, and Sustainable Marketing Experts and Co-Authors of ‘Sustainable Marketing: The Industry's Role in a Sustainable Future', Alexis Eyre and Paul Randle, about the pressing need to redefine growth and reshape marketing’s role in creating a sustainable future. Since the end of the Second World War, Marketing has played a central role in making the consumer lifestyle desirable and aspirational. This discussion explores how new economic models, such as the circular economy are redefining what growth should look more like as we transition to a more sustainable economy.  Ozlem, Alexis and Paul share their valuable insights into the importance of brand purpose and the challenges that emerge when aligning sustainability goals with commercial success. They share the Sustainable Marketing 2030 and Sustainable Marketing Compass frameworks as ways to help marketers navigate the complexity of the future marketplace.  With practical insights and real-world examples, this episode offers a roadmap for marketers, business leaders, and anyone looking to transition towards a more sustainable and purpose-driven future.    Tune in to the episode and check out their book and useful links below!  Sustainable Marketing 2030 report: https://www.kantar.com/campaigns/sustainable-marketing-2030 Information on Sustainable Marketing Compass: https://www.sustainablemarketingcompass.com/the-compass/  ‘Sustainable Marketing: The Industry’s Role in a Sustainable Future’ by Alexis Eyre and Paul Randal: https://www.koganpage.com/marketing-communications/sustainable-marketing-9781398613133      Hosted on Acast. See acast.com/privacy for more information.

Join us for Kantar's International Women's Day podcast episode and listen to our Head of Inclusive Growth, Valeria Piaggio, interview Elspeth L'Anson, UN Women's Interim Head of the Unstereotype Alliance. Together, they explore the current state of inclusion and representation of women in the advertising industry. The discussion examines how stereotypes have traditionally portrayed women and how recent geopolitical events have influenced these portrayals. Insights from the Unstereotype Alliance State of the Industry report sheds light on these shifts. The episode also delves into data from Kantar's Brand Inclusion Index, revealing how women want to be represented by brands in ways that make them feel empowered, accepted, and celebrated for their diversity. Discover which brand was voted most inclusive of women by consumers and the key reasons behind this recognition. Finally, uncover the quantitative opportunities that inclusion holds for brands, supported by compelling evidence from Kantar's Inclusion = Income report. Created in partnership with the Unstereotype Alliance and Oxford Saïd Business School, this report demonstrates the direct link between inclusion and business success. Tune in to the episode and explore the useful links below! Brand Inclusion Index: https://www.kantar.com/campaigns/brand-inclusion-index State of the Industry Report: https://www.unstereotypealliance.org/en/resources/research-and-tools/state-of-the-industry-report-3 Inclusion = Income Report: https://www.unstereotypealliance.org/en/resources/research-and-tools/inclusion-income-the-business-case-for-progressive-marketing  Hosted on Acast. See acast.com/privacy for more information.

Join us for the latest installment of the "Actioning Inclusion" mini-series, where we explore how the future of marketing will be impacted by inclusion. Carmen Bohoyo, Executive Vice President at Kantar’s Sustainable Transformation Practice in North America, Valeria Piaggio, Kantar’s Global Head of Inclusive Growth, Sara Denby, the previous Global Head of the UN Women Unstereotype Alliance, and Ana Valdez, President and CEO of the Latino Donor Collaborative, come together for a final insightful discussion on how brands should proceed with inclusion. Delve into data that examines the current state of inclusion in advertising and explore how different populations are currently represented and portrayed. Learn how brands are failing to both include members of underrepresented groups and represent them fairly without negative stereotypes. Insights highlight how the advertising industry needs to change to meet the needs of diverse groups and that failing to do so is not conducive to growth.  Finally, get familiar with a new innovative market research methodology used in Kantar’s Brand Inclusion Index, which focuses on identifying where brands need to close inclusion gaps to stop excluding certain consumer groups. With populations such as the Latino community representing over $3 trillion in potential economic impact learn more about the changes that need brands need to make to secure their future success.   Hosted on Acast. See acast.com/privacy for more information.

Our next installment of “Actioning Inclusion” mini-series explores the importance of making inclusion business as usual. Join Carmen Bohoyo, Executive Vice President at Kantar’s Sustainable Transformation Practice in North America, Valeria Piaggio, Kantar’s Global Head of Inclusive Growth, Sara Denby, the previous Global Head of the UN Women Unstereotype Alliance, and Ana Valdez, President and CEO of the Latino Donor Collaborative, for another insightful conversation. Kantar’s blueprint for growth is centered around how brands can predispose themselves to more people. Connecting with often underrepresented demographics and meeting their needs taps into new market opportunities. This is particularly important for high-growth, diverse populations that are expanding. Crafting the right communication is vital to connect meaningfully with consumers. In this episode, the group also explores the importance of authentic representation in media through the lens of gender. Learn how positive portrayals of gender lead to higher customer loyalty, greater pricing power, and a reduced likelihood of abandonment. Finally, delve into how AI impacts representation in marketing, exploring both its risks and opportunities. Marketers need to use AI to represent a diverse range of voices to appeal to all consumers and to meet their evolving expectations and cultural nuances.  Hosted on Acast. See acast.com/privacy for more information.

Watch the first episode of our new Sustainable Futures mini-series “Actioning Inclusion” on how brands can drive growth with inclusive marketing strategies. Join Carmen Bohoyo, Executive Vice President at Kantar’s Sustainable Transformation Practice in North America, Valeria Piaggio Kantar’s Global Head of Inclusive Growth, Sara Denby the previous Global Head of the UN Women Unstereotype Alliance and Ana Valdez, President and CEO of the Latino Donor Collaborative.  The group starts by discussing how demographic shifts in the population require brands to create marketing strategies that are meaningful to different cultural segments. Delve into the evidence from the “Inclusion = Income” report created in partnership between UN Women, Oxford Saïd Business School and Kantar which uncovers the risks brands face when they use generic advertising that doesn’t meet the needs of often underrepresented groups. Learn how this approach helped the Latino Donar Collaborative to uncover how Latino Youth, who represent 25% of the young customer base in the United States, are diving growth and influencing mainstream culture.  Hosted on Acast. See acast.com/privacy for more information.

Companies need to invest in designing products that are easily recyclable at end of life, but consumers' actions remain essential to making recycling successful.In this episode of Sustainable Futures, Jonathan Hall is joined by Hassan Murad, one of the top 5 entrepreneurs on Forbes’ AI list and CEO of Intuitive AI.We explore Hassan’s new intervention, Oscar Sort, developed by Intuitive AI, that uses visual guidance to nudge consumers towards recycling properly. Kantar’s Sustainability Sector Index shows that 93% of people want to take action to live more sustainably, but only 10% do so. Oscar Sort technology addresses this gap by intervening in the 0 to 3 seconds of decision-making consumers have before recycling, using clear, interactive visual screens that show exactly what to recycle and which bin to use.This type of innovation is essential as advancements such as biodegradable packaging haven’t yet progressed enough to justify consumers reducing their recycling efforts.Learn more about how Oscar Sort technology bridges the value-action gap and Intuitive AI’s other waste reduction capabilities by listening to the episode!  Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Kantar’s Sustainable Futures podcast, Dr. Nicki Morley talks to Chris Baker to discuss his new book, 'Obsolete: How Change Brands are Changing the World'. Chris discusses the concept of 'Change Brands' and how they bring about positive social or environmental change through their business models. These brands go beyond just disrupting categories; they strive to make the world better.  The episode uncovers how Change Brands are putting ‘behaviour change’ at the heart of their strategies, how they take bold actions to build salience and difference and often break category conventions. Through lots of engaging examples, Chris provides guidance for both new and established brands on how to make a meaningful impact in the world. Hosted on Acast. See acast.com/privacy for more information.

In our next episode of Sustainable Futures Jonathan interviews Pierre-Yves Paslier, co-Founder of Notpla, and Emily Hill, Kantar’s Sustainable Innovation Lead.The episode explores the role plastic plays in our everyday lives at great cost to our health and the environment. Notpla uses seaweed, a bio-based solution, to produce 100% plastic free packaging which is sourced to global brands such as Just Eat.  Learn about why consumers care so deeply about this topic with insights from our Sustainability Sector Index. We'll also offer practical advice on how marketers can influence change throughout the value chain, particularly in the design phase, where 80% of a product’s impact is determined.Start-ups like Notpla facilitate the adoption of circular solutions that meet consumers’ needs and enable businesses to stay one step ahead of upcoming regulation on plastics.   Hosted on Acast. See acast.com/privacy for more information.

Research by Biffa reveals that less than 50% of organisations are fully aware of upcoming recycling legislation. In the next episode of Sustainable Futures, Jonathan Hall sits down with Pam Conway, Biffa's Group Marketing Director, to explore the challenges and opportunities brands will face in a circular economy. Discover how Biffa is leading the charge in reducing waste, enhancing recycling efforts, and guiding businesses through evolving environmental regulations. Learn how the value of waste is transforming under new regulations like Extended Producer Responsibility (EPR), which mandate that brands manage their products' entire lifecycle. Marketers are pivotal in this transition, driving change not only through the supply chain but also by influencing consumer behaviour through education, community engagement, and streamlining recycling processes. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Kantar’s Sustainable Futures podcast, Dr. Nicki Morley, Head of Behavioural Science and Innovation at Kantar, chats with Dr. Amanda Parkes, Chief Innovation Officer at Pangaia, about how the brand uses storytelling to change corporate mindset and empower decision-makers to focus on sustainability. Pangaia is a brand that launched with a beating heart of innovation. Amanda shares tips and secrets for how brands can be transparent with their consumers about their values and plans to avoid falling into the trap of unmet sustainability expectations. Nicki and Amanda also dive into their favourite topics from Cannes, from using AI and deep science to analysing data to help create new chemistries for material innovation. Hosted on Acast. See acast.com/privacy for more information.

Creating a more sustainable world requires innovation, collaboration and acceptance that overconsumption damages the health of our planet. This week, our host Jonathan interviews Nina Shariati, who held a variety of roles in her 16 years at H&M GROUP, from purchasing and design through business development and new ventures to sustainability strategy and execution. Nina has now created Circular Transparency, a sustainability consultancy and advisory firm specializing in creating sustainability strategies, as well as scouting and evaluating both start-ups and talent. To hit transition targets, Nina emphasizes the importance of shifting the mindset around sustainability, viewing it not as a burdensome barrier to business, but as a valuable business opportunity. Join us for an inspiring conversation on creating lasting change in the fashion industry and beyond Hosted on Acast. See acast.com/privacy for more information.

In the next two decades, the UK's working population will shrink by 25%, whilst at the same time the population over 60 will grow to over 40%. It's similar in developed economies across the world. If brands don’t adjust to this demographic shift, they risk huge revenue loss. This week on Sustainable Futures, Jonathan Hall talks with Andy Simpson, commercial director of 55/Redefined, a specialist consultancy that helps businesses attract, engage, and grow with over 50s. Together Andy and Jonathan challenge stereotypes around age to uncover huge, unexplored, commercial opportunities in this space.     Curious to learn more about how your brand can harness the economic power of the aging population? Kantar’s new Brand Inclusion Index can reveal how the aging population view your brand compared to other age groups, follow the link here to learn more: Brand Inclusion Index 2024 (kantar.com) Hosted on Acast. See acast.com/privacy for more information.

Currently, $43 trillion in assets under management is dedicated to ESG purposes. The question is, how much of this is going towards solving social and environmental problems? In our next episode of Sustainable Futures, Jonathan Hall is joined by Rajeev Peshawaria, CEO of Stewardship Asia, and Jeremy Schwartz, Chair of Kantar's Sustainable Transformation Practice, who has held a plethora of leadership roles at The Body Shop, Sainsbury's, and Pandora to name a few. Hear about Rajeev’s framework for better leadership, which involves four key concepts: interdependence, long-term view, ownership mentality, and creative resilience. Placing stewardship values at the core of business strategies is central to Rajeev’s vision for change. This genuine commitment to sustainability, starting from the top, can transform businesses into a profitable force for good.   Hosted on Acast. See acast.com/privacy for more information.

Advertising is a powerful force that shapes our everyday lives. Consider the positive impact advertising could create if used as a force for good. Listen to Duncan Southgate, Kantar’s Senior Director, interview Sebastian Munden, Chair of Ad Net Zero, and Jonathan Hall, Managing Partner of Kantar’s Sustainable Transformation Practice, on how advertising can help drive the economy to net zero. Sebastian discusses his new book, "Sustainable Advertising," co-authored with Matt Bourn, which provides insights, practical guidance, and case studies on using advertising to combat the climate crisis. Guidance extends from promoting more sustainable lifestyles through advertising to cleaning up the carbon footprint caused by marketing practices. Hosted on Acast. See acast.com/privacy for more information.

From the light bulb to your phone, innovation has transformed the world as we know. This week on Sustainable Futures Jonathan Hall has the pleasure of interviewing James Bidwell CEO of Springwise, the leading innovation library for positive change and described by Seth Godin as "too good to share." Learn about James' professional journey from Marketing Director at Selfridges to becoming CEO of Visit London and Managing Director of Anthropologie Europe, which led him to become CEO of Springwise. And gain an insight into how Springwise uses its extensive library of over 14,000+ innovations to help brands identify new opportunities to drive meaningful social and environmental change.  Hosted on Acast. See acast.com/privacy for more information.

AI offers new opportunities in the marketing industry, but it is essential to acknowledge how this technology could deepen existing social inequalities. In our next Sustainable Futures episode hear Vera Sidlova, Kantar’s Global Creative Thought Leadership Director talk to Efrain Ayala, Global Creative Effectiveness and Diversity and Inclusion Director at Reckitt and Valeria Piaggio, Global Head of Diversity, Equity and Inclusion. Hear about how Reckitt’s most successful brands such as Durex have evolved over time to close sexual health gaps between underrepresented communities. However, threats to inclusivity are changing with new technological developments. For example, AI now has the potential to discriminate on a colossal scale. Kantar’s new Brand Inclusion Index reveals that inclusion drives brand growth, learn how your brand can responsibly use AI whilst representing underserved communities.   Hosted on Acast. See acast.com/privacy for more information.

Kantar’s Brand Inclusion Index found that neurodiverse individuals experienced the most discrimination out of all underrepresented groups. Delve into the topic of neurodiversity with Kantar’s Global Head of DEI, Valeria Piaggio and Nathan Friedman, Co-President and Chief Marketing Officer at Understood. Understood is a global platform that works to support individuals with learning and thinking differences with educational resources, personalised support and community support. In this episode Valeria and Nathan uncover how marketing typically discriminates against those that are neurodivergent. Learn about how connecting with this community drives brand growth, understand what kind of adjustments make a difference and hear about brands that are making strides in this space. Hosted on Acast. See acast.com/privacy for more information.

In this Sustainable Futures episode, we explore Kantar’s partnership with the Climate Governance Initiative, a global organisation that mobilises board directors to act on climate. Listen to our host Jonathan Hall interview Alexandra Bolton OBE, Director of the Climate Governance Initiative, Vicky Moffatt, CEO of Chapter Zero and Kantar’s Sustainable Innovation Lead, Emily Hill. Learn about how the Initiative has leveraged Kantar’s sustainability and human insight expertise to design their Global Impact Study across 20 countries, interviewing 440 board directors to understand their perspectives on the climate challenge. We share key findings from the report, such as the most effective board practices that can transform how business relates to society and the planet. Listen to learn more about the climate realities board directors are facing and why insight at board level remains crucial for advancing real world action on climate.  Click here to download the Global Impact Study: How can we advance climate action on boards? | Climate Governance Initiative (climate-governance.org) Hosted on Acast. See acast.com/privacy for more information.

In the wake of Kantar’s 2024 Brand Inclusion Index launch, listen to how Google, the world’s most inclusive brand, embeds inclusion and equity into every aspect of their product innovation, planning, and marketing by centering the most marginalized voices at every phase of the process. In this episode, Valeria Piaggio, Kantar’s Global Head of DEI, is joined by Annie Jean-Baptiste, Founder and Director of Product Inclusion and Equity at Google along with Nate Guild, Product Strategy & Operations Lead at Google for Product Inclusion. Hear Annie and Nate talk about the significance of inclusion and equity in product innovation, their reactions to winning the most inclusive brand globally, and plans for the future such as the Global Product Equity Day and the concept of Breakers. The Brand Inclusion Index measures people's perceptions on brand’s diversity, equity, and inclusion, as part of the study we ask participants to give an award to the most inclusive brand. Kantar’s Brand Inclusion Index over-represents the under-represented to tap into the voices of often overlooked, underserved populations. To learn more about the methodology, download the booklet here: https://www.kantar.com/campaigns/brand-inclusion-index Hosted on Acast. See acast.com/privacy for more information.

During the final week of Pride Month, listen to a thought-provoking conversation between Roxy Bourdillon, the editor-in-chief of DIVA magazine; Leigh Kelly Andrews, Inclusion and Diversity Manager at Kantar; and our Global Head of Diversity, Equity and Inclusion, Valeria Piaggio. If you haven’t heard of it before, DIVA magazine publishes personal stories, funny opinion pieces and urgent investigations to create an inclusive space for lesbian women to feel heard and understood. Each year, Kantar’s Profiles team and Pride ERG combines its data analytics capabilities with DIVA’s expertise to create the DIVA survey to explore the experiences of LGBTQIA+ individuals. The results reveal there is much more work to be done to foster sexual equality in our local neighbourhoods, public spaces and in the workplace. One insight from the study disclosed that just 16% of LGBTQIA+ respondents felt well represented by brands; there is a clear opportunity for brands to step up and connect with this community. Read the 2024 DIVA survey here: https://www.kantar.com/campaigns/2024-kantar-diva-survey And finally, learn more about how your brand can meet the needs of underserved populations by signing up for Kantar’s Brand Inclusion Index webinar: https://event.on24.com/wcc/r/4627792/CBEEC5DEECDE51B501C62039E25C4A24/5544519  Hosted on Acast. See acast.com/privacy for more information.

In the next Sustainable Futures episode, our host Jonathan Hall speaks with Charlotte Akers and Christabel Reed from Earthed, the online biodiversity learning platform allowing everyday people to ‘learn from and for nature’. Hear about why Earthed was formed, how they have won the support from several celebrities, including co-founder Cara Delevingne, and how they are implementing their key principle, positive action, throughout their not-for-profit. The podcast explores how Earthed is making ecosystem restoration mainstream through their growing collection of online courses, covering topics from urban gardening in London to wildfire prevention. Tune in to learn how an initiative that started during the pandemic grew into one of the most successful, purpose-led, nature-based, organisations.  Hosted on Acast. See acast.com/privacy for more information.

In our next Sustainable Futures episode, our host Jonathan Hall interviews marketing and sustainability legend, Thomas Kolster. Hear about how Thomas kickstarted a sustainable marketing revolution in 2012 by publishing his first book “Goodvertising” that inspired brands to lead with environmental and social purpose. Understand how advertising as a force for good has evolved over the past decade which prompted Thomas to publish his second book “The Hero Trap” that explores how, in a post-purpose world, brands can make positive impact whilst improving their bottom line. The conversation explores how marketers need to push for brand bravery in the sustainability space which can be achieved by listening to, and acting on, consumers’ desires to protect society and the planet.  Hosted on Acast. See acast.com/privacy for more information.

In this episode, Jonathan Hall interviewsMichael Hanbury-Williams, Head of Purpose and Sustainability for EMEA at UM, and Gabriele Herrmann-Scharnberg, Client Partner at Kantar, to explore the insights generated by our joint research study on “Purposeful Purchase Journeys (PPJ)”. According to Kantar’s BrandZ data, consumer demand for sustainable brands has risen by 84% over the past 10 years. Despite this, the PPJ survey reveals a substantial intention-action gap, as consumers often lack the information, resources, or ability to shop more sustainably. Brands can use the PAVE framework (Product, Actions, Value, Ethics) to develop a comprehensive sustainability strategy that elevates sustainability beyond being just “nice to have” or an “add-on.” Listen to the episode to learn more about how the PAVE framework, informed by consumer research, enables brands to maximize their sustainability commitments to boost brand affinity across the purchase journey and drive long-term growth.  Hosted on Acast. See acast.com/privacy for more information.

At least 14 million tons of plastic end up in our oceans every year, causing the destruction of eco-systems whilst also releasing more toxic chemicals and micro-plastics into the environment. And Kantar’s Sustainability Sector Index identifies water pollution as one of the top sustainability concerns globally – the number 1 in Asia: it is an environmental challenge very much top of consumers' minds.  In our latest Sustainable Futures episode our host, Jonathan Hall, interviews Will Pearson, CEO and Co-Founder of Ocean Bottle, an award-winning reusable water bottle start-up that removes plastic waste from the ocean. Will describes how his start-up uses a new, innovative business model centred around the Ocean Bottle, an insulated flask with a positive environmental footprint. Each purchase removes 1000 plastic bottles from the ocean, giving consumers the power to tackle ocean pollution.  Ocean Bottle has made transformational change to ocean habitats by removing over 1 billion plastic bottles from the Ocean so far! We hear about the challenges of establishing a successful start-up, Ocean Bottle’s journey to success and the future expansion that will allow them to take their positive impact to the next level. Hosted on Acast. See acast.com/privacy for more information.

Why are consumers’ sustainability perceptions of the fashion industry so low? How can brands implement impactful sustainable change to close consumers’ value-action gap? Listen to our new Sustainable Futures episode where Jonathan Hall talks to Andrew Saxton, Business Unit Director, and Olivia Kelly, Fashion Client Manager from our Worldpanel division, to uncover the complex relationship the fashion world has with sustainability.   Brands are genuinely trying to make change, but they are on a journey and in many cases, they are held back by consumer perceptions of the sector. Of all the biggest fashion retailers in the market, Kantar panel data found that M&S was the only brand with a net positive consumer perception. Furthermore, consumers believe that the harmful impacts of the fashion industry are out of their control as 65% of shoppers state that it is up to brands to take responsibility for their environmental impact. Learn how effective communication coupled with new innovations will increase brand satisfaction in this space, allowing consumers to protect the environment in style.    Hosted on Acast. See acast.com/privacy for more information.

Listen to the final instalment in the Sustainable Futures Sustainable Marketing 2030 series: the fifth lever of change is Radical Innovation, which marketers voted the most important lever in the Circular Marketing & Growth Framework. In this episode our host Jonathan Hall interviews Neda Hashemi from the Ellen MacArthur Foundation and Emily Simons, Innovation Lead in Kantar’s global Sustainable Transformation Practice. Radical Innovation has the potential to unlock business and brand strategies that reshape how we create, make, and deliver value commercially, to people and the planet. Rethinking how marketers engage earlier in the value chain to implement circularity will help both normalise sustainable consumption behaviours and protect the brand owner from charges of greenwashing. Kantar and the Ellen MacArthur Foundation play key roles in this space by designing for circularly, connecting change makers and creating interventions that deliver measurable impact.   Hosted on Acast. See acast.com/privacy for more information.

In this new episode of Sustainable Futures, Jonathan Hall is joined by Rupert Pearce - co-founder of Rewired Earth - and Jack Young from Kantar’s Sustainable Transformation Practice for the third instalment in our mini-series based around Kantar’s Sustainable Marketing 2030 study in collaboration with WFA. Learn about the critical importance of redefining value beyond solely profit to include people and planet, and why this is a central lever for change in the Circular Marketing framework that lies at the heart of Sustainable Marketing 2030. And hear about Rewired Earth’s vision to rewire the financial markets as a force for good – and the journey it has been on to help make this happen. Delve into topics around this subject area such as the tipping point in the population’s sustainable behaviour, new business models that can meet consumer demands and what you can do personally to address social and environmental challenges. Hosted on Acast. See acast.com/privacy for more information.

Join us for the latest Sustainable Futures episode in our Sustainable Marketing 2030 mini-series – this time on Transformative Relationships. Listen to our host Jonathan Hall interviewboth Michelle McEvoy, Initiative Lead at Planet Pledge at the World Federation ofAdvertisers, and Charlie Thompson, Director of Commercial Strategy at the CambridgeInstitute of Sustainability Leadership. This episode focuses on the transformativerelationships lever within SM2030’s circular marketing framework: outlining the importance ofembracing opportunities for industry-wide collaboration to benefit both business and theplanet.  Fostering a new collaborative mindset acknowledges the need to come together to tacklecomplex challenges such as climate change that cannot be solved in silos. Building newrelationships with and beyond the immediate value chain can enable brands to take a moreholistic approach to sustainable marketing that considers long-term social and environmentalimpacts.   Links referenced in the recording: Defining and Categorising Partnerships:  United Nations 2030 Agenda Partnership AgendaEllen Macarthur Foundation report WFA Planet PledgeDownload Kantar’s Sustainable Marketing 2030 reportCISL’s Leadership for a Sustainable Future FrameworkCISL’s definition of sustainable marketing:CISL’s Sustainable Marketing, Media & Creative online course:Characterising Marketing Paradigms for Sustainable Marketing Management by Dr Victoria Hurth:Jon Alexander book on citizens Hosted on Acast. See acast.com/privacy for more information.

Join us for the next instalment in the Sustainable Futures ‘Sustainable Marketing 2030’ podcast mini-series. For this episode, our host Jonathan Hall talks with Poppy Mason-Watts, chief growth and impact officer at WaterBear as well as WaterBear’s chief executive Sam Sutaria, and Özlem Şentürk, senior partner at Kantar’s Sustainable Transformation Practice. This episode focuses on the Creativity into Action lever within SM2030’s circular marketing framework which explores how to communicate sustainability messages effectively to drive impact. WaterBear has built a collaborative (free) media network focused on driving systemic change through empowering small filmmakers to tell stories about the challenges faced by society and the planet. The episode emphasises that brands need to bridge the gap between consumers and brands by crafting messages that normalise sustainable lifestyles. This is the lynchpin that puts the levers within the SM2030 framework into action to inspire transformation. Hosted on Acast. See acast.com/privacy for more information.

In the next episode of Sustainable Futures’ mini-series ‘Sustainable Marketing 2030’ listen to Jonathan Hall, managing partner of Kantar’s Sustainable Transformation Practice interview CEO Alessandro Armillota and UK country manager Gaia Arzilli from AWorld, a gamified stakeholder engagement platform that encourages sustainable living. The theme of this episode ties in with Sustainability First, the first pillar of Kantar’s 5 levers for change in the Sustainable Marketing 2030 report. This lever emphasises the importance of brands making sustainability a priority and outlines how brands can take steps to understand their impact on the planet. AWorld provides a gamified, AI-driven platform that educates, motivates and rewards individuals and groups for adopting sustainable practises.  This approach, infused with optimism, aims to bridge the gap between values and actions. It's a tool that companies can leverage competitively to meet ESG objectives and contribute to the United Nations Sustainable Development Goals through small, consistent actions.Kantar website copyListen to Jonathan Hall, managing partner of the Sustainable Transformation Practice interview CEO Alessandro Armillota and country manager Gaia Arzilli from AWorld. AWorld is more than just a platform; it's a movement towards sustainable living, blending education, motivation, and rewards to foster eco-conscious habits. The platform provides detailed, data-driven insights, aligned with SDGs and ESG metrics, to enhance corporate regulatory compliance. This discussion relates to the first pillar of Kantar’s 5 levers for change in the Sustainable Marketing 2030 report ‘Sustainability First’ which outlines how brands can prioritise sustainability by taking steps such as carbon reporting. Learn how AWorld's positive nudges can close the gap between intentions and real actions, promoting a competitive yet cooperative environment within organisations to reduce carbon footprints and support the United Nations Sustainable Development Goals.  Hosted on Acast. See acast.com/privacy for more information.

Join us for our new podcast mini-series where we explore Kantar’s Sustainable Marketing 2030 (SM2030) initiative in partnership with the World Federation of Advertisers (WFA). In this episode you will listen to Jonathan Hall, managing partner of Kantar’s Sustainable Transformation Practice (STP), Özlem Şentürk, senior partner within Kantar’s STP and Michelle McEvoy, Initiative lead at Planet Pledge at the WFA. Michelle gives and overview of the WFA and its goal to help marketers facilitate business growth for the benefit of society and the planet. You will then get an insight into the purpose and the structure of the SM2030 report. By gathering data from 938 client-side marketers across 48 countries the report gives a fundamental assessment of where sustainable marketing is now and how it can make business more impactful and profitable. The episode gives an overview of how shifting to more sustainable marketing involves a range of risks and opportunities. We then give you a brief introduction to the levers of change, that re-imagine a new framework to ensure that sustainable marketing can fuel sustainable business transformation.   Hosted on Acast. See acast.com/privacy for more information.

Get stuck into the most recent episode of Kantar’s Sustainable Futures podcast to hear all about The Earthshot Prize, recently held in Singapore this year on the 7th of November. Listen to Stephen Lavery, Senior Impact and Insights Manager at The Earthshot Prize be interviewed by Jonathan Hall, Mark Fisher and Trezelene Chan from Kantar’s Sustainable Transformation Practice. Learn about the origins and objectives of The Earthshot Prize and its progress towards overcoming environmental challenges. Hear about how Kantar partnered with The Earthshot Prize to help the not-for-profit grow its audience by targeting specific types of people who think differently about climate change. You will also gain insights into this year’s Earthshot Prize which was held in Asia for the first time. See how this new initiative is creating new opportunities for environmentally friendly projects that are accelerating sustainable development.  Hosted on Acast. See acast.com/privacy for more information.

Note: This episode is a special edition in Polish. Tym razem nasze rozważania o zrównoważonym rozwoju prowadziłyśmy w restauracji i to takiej, którą zna każdy, bo McDonald’s to największa sieć restauracji szybkiej obsługi na świecie, wpisana w krajobraz każdego miejsca. W Polsce sieć liczy już ponad 500 restauracji, które prowadzi ponad 90 przedsiębiorców, związanych z siecią na minimum 20 lat, czyli dłużej niż statystyczne polskie małżeństwo. Wiedziałyśmy, że to będzie pasjonujący, ale również trudny dla nas odcinek #SUSCASTÓW. Dlaczego? Po pierwsze, trudno wyjść z butów gościa akurat tej restauracji – kto ma inaczej ręka w górę!? Z drugiej strony „case” McDonald’s może być uznany za raj dla „zielonego kołnierzyka”, bo trudno znaleźć miejsce, w którym jak w soczewce skupiają się tematy, którymi należy w zrównoważony sposób zarządzić. Bo znajdziemy tutaj i wołowinę (fundament menu), i frytki, i słodzone napoje, ale również dyskusyjne (a może nie, bo bardzo zdrowe) lubiące wodę, awokado, czy opakowania jednorazowe (traktowane przez sieć jako „cenne surowce”), no i kalorie, bo z tej restauracji trudno nie wyjść sytym, zwłaszcza jeśli nasz wybór padnie na kultową kanapkę Drwala. Jak zarządzić tym impactem mając takie tematy „na tacy”?  Hosted on Acast. See acast.com/privacy for more information.