Are College Football Programs Undervalued Compared to Pro Teams? | Matt Baker

Matt Baker of The Athletic joins from ACC Media Days to unpack his recent deep-dive into the projected market value of Power Four college football programs. Using real revenue data and sports franchise benchmarks, Baker explains how teams like Florida State, Ohio State, and Utah stack up against NFL and NBA teams — and why college football may actually be undervalued. He also shares insights into growth potential, private equity interest, and what this means for conference realignment and a possible future Super League. From Texas ranking No. 1 in value to the Big 12’s crowded mid-tier, Baker offers a smart, realistic look at how media rights, geography, and prestige shape a program’s financial worth. Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.