EPISODE · Sep 2, 2016 · 7 MIN
Are Consumer Goods Supply Chains Falling Behind?
from Supply Chain Radio · host Supply Chain Radio
Consumer products have had years of innovation in marketing and sales - from new digital channels to sentiment analysis to customization. All of it is to keep up with rapidly changing consumer demand. But what about the support structure for those innovations - the supply chain? Supply chains in consumer products have been struggling to keep pace with the front-end innovations and demands.
What this episode covers
Consumer products have had years of innovation in marketing and sales - from new digital channels to sentiment analysis to customization. All of it is to keep up with rapidly changing consumer demand. But what about the support structure for those innovations - the supply chain? Supply chains in consumer products have been struggling to keep pace with the front-end innovations and demands.
NOW PLAYING
Are Consumer Goods Supply Chains Falling Behind?
No transcript for this episode yet