Are Detailers Doing Business The Same As Dealerships Now? Customer Confusion Around Ceramic Coating.

Marshall and Nick discuss the dealership and detailer operating their businesses in a very similar way. We have been bashing dealerships for years in our industry but are we falling in to the same traps as them now? Ceramic coatings have pushed some detailers to over promise on what they can deliver which, is very similar to what dealerships are doing with coatings as well. The guys chop it up today on these issues. Thank you for listening and as always we appreciate you being a part of the community.