Are Digital Clones the Future of Fashion Marketing?

What this episode covers

H&M announced the use of AI-generated digital twins of 30 real models for marketing and social media, with model permission and compensation aligned with industry practices. The company will watermark AI content and comply with platform disclosure requirements. Industry professionals and trade unions raised concerns about potential job losses and the need for stronger legal protections for creative workers. Other fashion brands, including Hugo Boss and Levi Strauss & Co, have also explored AI-generated marketing images. H&M is partnering with Swedish tech firm Uncut to develop the AI models.Learn more on this news by visiting us at: https://greyjournal.net/news/ Hosted on Acast. See acast.com/privacy for more information.

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How long is this episode of GREY Journal Daily News Podcast?

This episode is 3 minutes long.

When was this GREY Journal Daily News Podcast episode published?

This episode was published on January 16, 2026.

What is this episode about?

H&M announced the use of AI-generated digital twins of 30 real models for marketing and social media, with model permission and compensation aligned with industry practices. The company will watermark AI content and comply with platform disclosure...

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