Are events sending the right message when it comes to sustainability?

This week’s Event Industry News podcast looks at how events communicate their sustainability efforts to their customers. Joining host James Dickson to discuss the subject is Joss Ford, founder of communications agency Enviral. There are very few events out there that don’t pay attention – even in a small way – to the matter of sustainability. Although the depth of their commitment may vary, there is a consensus that events have an obligation to ensure they operate in a greener manner. Joss talks about how events can effectively communicate the strategies that they are deploying, as well as highlighting the work being done by other organisations to promote the subject within the industry.