Are Facebook Ads Worth It? - #037

The buzz about Facebook Ads include success stories of 1000% ROI and what seems like just as many horror stories to match it.  With a slew of options and advice coming from all angles, how do you decide if Facebook Ads are right for you?   Adam has seen the true impact that Facebook Ads can have on people's businesses. In this episode, he shares firsthand experiences with Facebook Ads as well as his client's and explains why Facebook is the best eyeball delivery service around.   Episode Discussions: Tips on strategizing your Facebook Ads marketing B2C or B2B markets— Who benefits from Facebook Ads more? Why some Facebook Ads fail to produce results When Facebook Ads won't work for your business How to rapid offer test using Facebook Ads How to use Facebook in your business for maximum impact   To answer fairly whether or not Facebook Ads are worth including in your online marketing, these 2 questions will be explored: Do Facebook Ads Work? Will Facebook Ads work for your business?   3:28 Do Facebook Ads Work? Yes. "The devil's' in the details. It needs to be done right which means not just slapping up an ad, press and go, and waiting for the dollars to start rolling in." Lackluster results are often due to poor quality ads, poor targeting, and poor imagery. When marketing strategy is done right, Facebook Ads work incredibly well. Analyze your target market Create a unique and compelling offer that Captures attention Piques interest Inspires action They reach more people than TV, radio, and newspapers for a tiny fraction of the cost. Facebook generates billions of dollars in ad revenue meaning more people are willing to spend money on them. Indicates Facebook is delivering a valuable service that people want. Some of Adam's clients regularly spend upwards of $1K/month and consistently get high ROI. 5:25 Will Facebook Ads Work for Your Business? Since you're attempting to do business with another person, B2B (Business to Business) and B2C (Business to Consumer) markets can both benefit. "If you have a product or service that people want, Facebook Ads are going to help you get your message in front of them. Plain and simple. That's what it does best."  6:20 When Facebook Ads Won't Work for Your Business If you're in a business selling something no one wants or haven't clearly communicated your product or service. Makes a great rapid offer testing tool to make sure what you're offering resonates with your target market. 7:01 Should you use Facebook Ads in your business? Ads aren't technical or complicated but the key to success should always be strategy first, tactics second. Apply the fundamentals (found through your marketing strategy, customer avatar, ideal targeting, what it is about your offer that's compelling, etc.) to craft the perfect Facebook Ad for your market.     Key terms in this Episode: PPC (Pay-Per-Click) SEO (Search Engine Optimization) SEM (Search Engine Marketing) SMM (Social Media Marketing) CRO (Conversion Rate Optimization) B2B (Business to Business) B2C (Business to Consumer)   Related Content Mentioned in this Episode: Episode #002 – The Customer Avatar Episode #028 – The Power of Rapid Offer Testing   Contact Adam: [email protected]   Click here to subscribe via iTunes Modern Marketing on Stitcher Modern Marketing on Pocket Casts