Are Fitness Brands Poisoning Performance?

into the world of fitness brands, polyester activewear, and the performance image machine.From sweat-wicking claims and “clean” branding to synthetic fabrics, athlete endorsements, and the question of what we are really putting on our skin, this episode asks whether modern gym wear is being sold to us as health, status, and performance without enough scrutiny.We break down the tension between marketing and materials, why polyester dominates activewear, and whether the industry has made “performance” look better than it really is.Is this genuine innovation, or have fitness brands sold us plastic as performance?