Are Footballers The New Influencers?

Football has always been one of the biggest ways for brands to connect with audiences. But in 2026, the players themselves may be the most powerful tool within that ecosystem. This latest episode explores how footballers have become brands in their own right, how their pursuit of creative endeavours is making them as popular off the pitch as their performances on it and which highlighting the leaders of this new wave. The VERSUS Podcast brings you into our world as we tackle the conversations others avoid, challenging the game and exploring where football and culture go next. Got something you want us to discuss? [email protected]