Are Greener Days Ahead for The Vitamin Shoppe?

Are greener pastures ahead for The Vitamin Shoppe now that their main competitor filed for Chapter 11 bankruptcy? The Vitamin Shoppe 2020Q2 earnings report that was released 8/6/2020 under its owner Franchise Group Inc. While the financial information in the report continues to be relatively small, I was able to collect insightful information on the quarterly performance from the Franchise Group conference call, previous corporate press releases, and public interviews from CEO Sharon Leite. Additionally, I provided both brick and mortar and digital sales updates, along with digital marketing tactics and merchandising that is helping The Vitamin Shoppe become an authoritative voice by educating consumers during the health pandemic. Finally, I update you on how much benefit is already being seen from the GNC chapter 11 bankruptcy filing.