Are Group Buying and Daily Deals on their way out?

Group buying and daily deal sites, such as Groupon and LivingSocial are under scrutiny. In theory they sound like a win-win situation with retailers guaranteed some level of new customers, and consumers finding a cheaper deal. However, evidence suggests group buying does not create brand loyalty and in fact many group buyers never return to a business after they've used a voucher. Furthermore, it seems shoppers are tiring of daily deals, with many consumers saying they've been treated poorly by staff upon redemption. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.