Are health influencers making us sick?

We've been turning to the online world for health advice for decades now, but the medium — and the message — has changed drastically over that time.Earlier this year OpenAI revealed there are 230 million health and wellness queries on ChatGPT every week, and our social media algorithms have in-built confirmation biases that show us content we're likely to be interested in.So who are the people we're turning our trust over to, and how do we know what's medicine and what's marketing?