Are ISPs getting pricing structures all wrong?

Service providers should begin offering tiered levels of service to customers based on quality of service, according to Robin Olds, a senior business development manager at Cisco Systems. Speaking on our Beyond the Cable podcast at Connected America, Olds said service providers could be doing a lot more, like offering network slicing and lanes of performance traffic across their network that they can monetize. He elaborated on that, pointing to current ISP pricing structures that are largely based on bandwidth speeds. "Latency, jitter, packet loss, these are all things that they need to consider," he said. "Additionally, they need to consider offering AI edge services to their enterprise accounts."