Are More Ready-to-Mix Powders in The Coca-Cola Company's Future?

What this episode covers

The Coca-Cola Company recently did something frankly a bit odd, but could that strange product development be signaling a future strategic shift? Like its "captain obvious" marketing slogan from 1941 “Coca-Cola is Coke”, the the third largest (in terms of revenue) beverage company in the world (at least in the U.S. market) is singularly focused on packaged and foodservice beverages. The Coca-Cola Company is not its hated rival PepsiCo that has extensive food operations under its Frito Lay and Quaker Foods product portfolios. That being said, The Coca-Cola Company did recently launch a product format that’s neither a packaged nor foodservice beverage. Smartwater+ powder has now entered the chat. I'll breakdown this ready-to-mix product innovation into the individual strategies to help you understand why this is important and also how it might signaling future moves at The Coca-Cola Company (including M&A).

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