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Are Onboarding Expenses a COGS or Sales Cost? episode artwork

EPISODE · Oct 2, 2023 · 2 MIN

Are Onboarding Expenses a COGS or Sales Cost?

from SaaS Metrics School · host Ben Murray

In episode #81, I address a common question on onboarding expenses. CAC stops at the time of customer acquisition. Should we also including onboarding costs in CAC? - What are onboarding costs? - Is onboarding a sales or COGS cost? Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

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Are Onboarding Expenses a COGS or Sales Cost?

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This episode is 2 minutes long.

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This episode was published on October 2, 2023.

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In episode #81, I address a common question on onboarding expenses. CAC stops at the time of customer acquisition. Should we also including onboarding costs in CAC? - What are onboarding costs? - Is onboarding a sales or COGS cost? Subscribe to...

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