Are Onboarding Expenses a COGS or Sales Cost?

In episode #81, I address a common question on onboarding expenses. CAC stops at the time of customer acquisition. Should we also including onboarding costs in CAC? - What are onboarding costs? - Is onboarding a sales or COGS cost? Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray