Are Our Magic Shops Actually Making Any Money?

From late night Murphy’s orders and stock stress, to impulse trick purchases, packaging debates, shipping headaches, and trying to figure out what magicians actually want… we get brutally honest about what it’s really like running an independent magic shop in 2026.We also chat about:• Seeing live magic shows and why they still hit harder than social media• Ben Hart, Laura London, Faye Presto and the power of theatre magic• The latest magic releases and what we’ve actually been buying• Max Maven re releases and modern packaging• Why pamphlets and printed instructions might need a comeback• AI shopping, YouTube tutorials, and where magic is heading next• Sponge balls. Again. Somehow.Whether you run a shop, perform professionally, or just love magic, this one’s a proper behind the scenes chat between two people living it every day.If you enjoy the episode, make sure to like, subscribe, and let us know your thoughts in the comments. We genuinely read them all.