Are Paid Ads Legit? The Truth About Digital Marketing in 2025

Send Me a Text Message Here!Are ads worth it? In this episode of the Authentic Media Podcast, Danielle J. Martin sits down with Alissa Menke of Cohort Digital to unpack the real benefits of running paid ads. From Facebook and LinkedIn to YouTube and Google search, Alissa explains how ads can guarantee visibility, provide data you can actually use, and help you grow without wasting your energy on aimless posting.You’ll learn:- Why paid ads beat guesswork every time- The difference between awareness campaigns vs. conversion campaigns- How to decide if your business is ready for ads- The organic + paid strategy that actually worksIf you’ve ever wondered how to take your content further and put it in front of the right people, this episode is for you.#PaidAds #AuthenticMediaPodcast #MarketingStrategySupport the showCONNECT WITH DANIELLE:Instagram: @daniellejmartintvWebsite: https://stan.store/daniellejmartintvABOUT THE AUTHENTIC MEDIA PODCAST:The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.New episodes every Monday. Subscribe and Build your Brand with Purpose.