Are Performance Marketing Campaign Activations a Waste of Money? with Ethan Okwara

from Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers · host Dots Loves Marketing

Join Dots Oyebolu as he speaks with Ethan Okwara, Group Head Marketing and Corporate Communications at Asset & Resource Management Holding Company (ARM HoldCo).Performance marketing can significantly accelerate growth during the initial phases of business development.However, as brands begin to start scaling, over-investing in this area of marketing often results in diminishing returns.Today, Ethan covers other categories of marketing that companies should stay focused on, along with some recommended KPIs.Highlights include:- Why human-to-human engagement is more important than ever in marketing.- The types of campaigns marketers are running that are causing a loss of revenue.- Examples of great B2C and B2B marketing campaigns.- Is illustrative marketing still relevant today?- How should a $5 million ad budget be spent?- What is the right way to execute influencer marketing campaigns?- Examples of how a brand has used educational leadership to speak to its audience.- Top KPIs for performance marketing.- How marketers can leverage AI to drive performance-based campaigns.Resources mentioned:Ethan Okwara -https://www.linkedin.com/in/ethan-okwara/Asset & Resource Management Holding Company (ARM HoldCo) -https://www.linkedin.com/company/armengage/Insightful Links:https://hbr.org/2023/05/how-brand-building-and-performance-marketing-can-work-togetherhttps://www.theguardian.com/voluntary-sector-network/poll/2011/aug/26/1https://www.thedrum.com/opinion/2020/02/07/the-death-the-marketing-campaign-why-brands-should-rethink-the-dynamics-customerhttps://funnel.io/blog/performance-marketing-vs-brandingThanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

What this episode covers

NOW PLAYING

0:00 37:40

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

I'm ok

Mar 26, 2026 ·1m

REMIX: Why we over-shop and compulsively acquire, and how to stop, with Dr Jan Eppingstall

Jan 9, 2026 ·61m

REMIX: OCD and hoarding disorder with Jenna Overbaugh

Jan 2, 2026 ·47m

REMIX: Therapy and hoarding disorder - what are the options? With Dr Jan Eppingstall

Dec 26, 2025 ·78m

REMIX: ADHD and hoarding disorder with Professor Sharon Morein

Dec 21, 2025 ·46m

#207 13 actionable pieces of mental health advice from six former podcast guests

Dec 12, 2025 ·53m

Similar Podcasts

Breaking News Show | eTurboNews Juergen Thomas Steinmetz News is relevant to the global travel and tourism industry, human rights and global issues.Breaking news when it happens and only from the source. French Your Way Jessica: Native French teacher founder of French Your Way Boost your French listening skills and test your comprehension with this one of a kind series of podcasts. Get the chance to listen to a real conversation between native speakers talking at normal speed AND customise your learning experience through carefully designed sets of questions (2 levels of difficulty) available for download at www.frenchvoicespodcast.com. All interviews also come with the transcript. French teacher Jessica interviews native speakers of French from around the world who share a bit of their life and passion. Where else would you meet in one same place a French yoga teacher based in Melbourne, a soap manufacturer from Provence, or a couple cycling around the world? That Hoarder: Overcome Compulsive Hoarding That Hoarder Hoarding disorder is stigmatised and people who hoard feel vast amounts of shame. This podcast began life as an audio diary, an anonymous outlet for somebody with this weird condition. That Hoarder speaks about her experiences living with compulsive hoarding, she interviews therapists, academics, researchers, children of hoarders, professional organisers and influencers, and she shares insight and tips for others with the problem. Listened to by people who hoard as well as those who love them and those who work with them, Overcome Compulsive Hoarding with That Hoarder aims to shatter the stigma, share the truth and speak openly and honestly to improve lives. The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepreneurs The Small Business Startup School Inc. Starting or buying a small business? While personal circumstances may vary, business patterns remain timeless. On The Small Business Startup School, we explore strategies, insights, and practical solutions to help entrepreneurs confidently navigate their journey.Hosted by Ola Williams—a retail entrepreneur, fintech founder, and financial coach with over two decades of experience—this podcast marries financial awareness and retail psychology with optimism to deliver actionable takeaways.Join us to learn, grow, and connect as we uncover the keys to business success.Let’s continue to learn together and be encouraged to keep on connecting!

Frequently Asked Questions

How long is this episode of Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers?

This episode is 37 minutes long.

When was this Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers episode published?

This episode was published on August 31, 2023.

What is this episode about?

Can I download this Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!