Are Personas Holding You Back?

Welcome back to Let’s Chat—where we unpack the marketing ideas worth stealing and the tactics worth trying. Today, we’re taking on one of marketing’s oldest habits: the trusty persona. You know the drill—“Emily, 32, Urban Millennial.” Cute bio. Stock photo. A handful of assumptions. But here’s the problem: in 2025, Emily’s already five steps ahead of you…and your static persona has no idea where she went.