Are Retailers Losing Money on Loyalty Programs? episode artwork

EPISODE · May 9, 2022 · 13 MIN

Are Retailers Losing Money on Loyalty Programs?

from Knowledge at Wharton

Inflation is forcing most consumers to make hard choices about which loyalty programs they want to pay for, so retailers had better get them right. Wharton’s Raghuram Iyengar offers advice based on new research. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published May 9, 2022

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Are Retailers Losing Money on Loyalty Programs?

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