Are Shorts Beating Long Form? (And The Reality of Brand Deals)

from Aspiring Creator · host Pete Matheson

In this week’s episode of Aspiring Creator, I talk about why short form is starting to out-earn long form, what brand trips are really like behind the scenes, and how AI saved me £3.5k on a surprise tax bill.If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you.New episodes every Wednesday 🚀⏰ TIMESTAMPS00:00 - Brand trips explained ✈️10:21 - Why brands prefer shorts 💸16:43 - A smarter way to sell sponsorships? 🤔19:41 - Why Adobe Creator Live stood out (a lot) 🌟30:05 - Why big creators skip brand trips 👀33:54 - AI vs the council (AI won) 🏆35:26 - $3,000 a month to post videos? 👀💬 SOCIAL STUFF▸ Instagram: @petematheson▸ LinkedIn: @petematheson▸ Website: https://www.petematheson.com/

Episode metadata supplied by the publisher feed · Published Mar 25, 2026

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Are Shorts Beating Long Form? (And The Reality of Brand Deals)

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