Are Smartphones Changing the Way We Think?

What this episode covers

Wharton Assistant Professor of Marketing Sheri Melumad discusses her new research that shows people are more willing to share information when they do it over their smartphones, how that can provide valuable information for marketers, and how it might be applied to Covid-19 contact tracing. Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of This Week in Business?

This episode is 10 minutes long.

When was this This Week in Business episode published?

This episode was published on May 19, 2020.

What is this episode about?

Wharton Assistant Professor of Marketing Sheri Melumad discusses her new research that shows people are more willing to share information when they do it over their smartphones, how that can provide valuable information for marketers, and how it...

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