Are social media followers important?

In this episode, we’re breaking down why follower count is a misleading metric—and how you can focus on what really drives results. We’ll discuss the common misconceptions around follower obsession, explore why platforms like Facebook shifted to a pay-to-play model, and tackle the difference between vanity metrics and real business goals. You’ll hear insights from Danielle on targeting the right audience and running results-driven campaigns, as well as from Frank on building influence and trust, not just collecting likes.