EPISODE · Jan 23, 2025 · 6 MIN
Are Subscription Models The Best Pricing Strategy For DTC Brands?
from MarTech Podcast ™ // Marketing + Technology = Business Growth
Founder and CEO of Tiege Hanley, Kelley Thornton, delves into the world of subscription models as the optimal pricing strategy for DTC brands. Exploring the significance of uncomplicated skincare systems for men, Tiege Hanley equips individuals with the necessary tools to tackle their daily routines effectively. Kelley Thornton's insights shed light on the strategic approach to pricing and the value it brings to direct-to-consumer brands like Tiege Hanley. Show NotesConnect With:Kelley Thornton: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Kelley Thornton, Founder & CEO at Tiege Hanley, discusses whether subscription models are the best pricing strategy for DTC brands
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Are Subscription Models The Best Pricing Strategy For DTC Brands?
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