Are Trade Shows Still Worth It? How to Find and Assess Suppliers (Listener Question)

Are trade shows still worth attending when buyers can search for suppliers through Alibaba, Google, ChatGPT, and other online platforms? For physical products, Renaud Anjoran believes they still offer considerable value, provided buyers arrive with a clear objective and understand how to assess the companies they meet. In this listener Q&A episode, Adrian and Renaud answer Robert C’s question about events such as the Canton Fair, Global Sources, CES, and IFA.   Show Sections 00:00:10 – Introduction and Robert’s listener question 00:01:19 – Are trade shows still worth attending? 00:03:40 – Why in-person trade shows can beat online supplier searches 00:04:53 – Spotting trends and avoiding undifferentiated products 00:07:18 – Why an impressive booth proves very little 00:09:06 – Questions buyers should ask potential suppliers 00:09:32 – How to avoid being seen as a “tire kicker” 00:11:35 – Researching exhibitors before attending the show 00:14:11 – Manufacturer or trading company? 00:15:00 – In-house capabilities, customer fit, and production capacity 00:16:52 – How suppliers judge visitors at their booths 00:18:21 – How to present your company as a credible prospect 00:20:12 – Realistic forecasts, order values, and exaggerated promises 00:21:48 – Why the maturity of your product design matters 00:23:16 – Discussing first-order MOQs and longer-term volumes 00:24:39 – Final advice and the Agilian factory-tour series - watch the tour videos here   Related content How To Get More Out of a China Trade Fair Visit How To Find Suppliers in China 27 Questions To Ask During a China Factory Visit Are Suppliers on Alibaba and Global Sources Trustworthy? Sourcing from China 101, Part 2: How to Identify Potential Chinese Suppliers? Found some possible suppliers? We can help check them: Supplier Legal Records Check Certificates & Reports Verification Supplier Bank Account Verification Get in touch with us Connect with us on LinkedIn Contact us via Sofeast's contact page Subscribe to our YouTube channel Prefer Facebook? Check us out on FB