Are Virtual Trade Shows the Way of the Future? - TSI10.4

A decade ago, if you listened to all the buzz around virtual expos, you might have thought that trade shows were moving into the digital realm, leaving the traditional “walk the floor” kind of shows behind. Prefer to listen instead? Just click the play button at the bottom of this entry! But here we are, all these years later and virtual shows have yet to take off in any real way. So why is that? Is it because the technology isn’t there yet, or because it’s still too novel an idea, or something else? Virtual events face a steep climb to gain