EPISODE · Feb 19, 2018 · 37 MIN
Are we at the end of experiential marketing or the beginning?
from The Marketing Companion · host Mark Schaefer and Tom Webster
How important is it to create customer experiences that lead to awareness and loyalty? In this episode, Mark and Tom explore dramatic trends impacting any strategy involving customer experience. They also dive into stupid agency tricks and a wishlist for our favorite tech leaders. And Tom issues an apology for mis-casting Mark!
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Are we at the end of experiential marketing or the beginning?
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