“Are We Even Talking to the Right Person?” — Janak Joshi, Mass. CDO, on mobile’s top challenges

The biggest challenge in mobile communication today is knowing whether the person receiving a message is actually the intended audience. That’s the warning from Janak Joshi, Chief Digital Officer for the Commonwealth of Massachusetts, who says identity verification is becoming critical for trusted digital engagement.At a time when citizens face growing spam, scams and misinformation, governments are under pressure to deliver secure, trusted communication at scale.In this episode of MEF Perspectives, Riccardo Amati speaks with Janak Joshi, Chief Digital Officer for the Commonwealth of Massachusetts, about how governments are modernizing citizen communications, why mobile has become the primary channel for engagement, and what the private sector can learn from trusted public communication.