Are we failing at training our People? Sales vs Leasing (and which one is right?) Building the 50,000 later living homes needed and we explore AI with The Class Foundation Community Hubs.

Technology should be transforming the shared living sector, with AI presenting both opportunities and challenges for marketing professionals across PBSA and BTR. We explore how artificial intelligence will reshape property operations while emphasizing the human skills needed to thrive in this changing landscape. But without the right training in place, we could all end up lost. • Class Foundation Marketing Hub brings together marketing professionals from across Europe• AI represents a fundamental shift comparable to the invention of the internet• Gap exists between marketing teams' AI understanding and executive leadership buy-in• Training in property typically focuses on compliance rather than skills development• PBSA uses "sales" terminology while BTR uses "leasing" despite describing the same function• PRS seeing significant attrition with 290,000 rental homes leaving the sector since 2021• BTR predicted to eventually provide 30% of private rental homes but faces supply challenges• UK needs 30,000-50,000 new later living homes annually but only builds around 7,000Send your questions for the final episode of the season to [email protected] you to our season four sponsors:MyStudentHalls - Find your ideal student accommodation across the UK.Utopi - The smart building platform helping real estate owners protect the value of their assets.Washstation - Leading provider of laundry solutions for Communal and Campus living throughout the UK and Ireland.