EPISODE · Jun 18, 2025 · 44 MIN
Are You A Prime Hacking Target - Here's How to Protect You And Your Business | Francis West - Ep. 87
from Giraffes Don't Eat Steak - for curious marketers who zig when others zag! · host Erica Mackay and Alex Bilney
Are You A Prime Hacking Target - Here's How to Protect You And Your Business | Francis West - Ep. 87 - and it's not your content that's the problem!In this eye-opening episode of Giraffes Don't Eat Steak, cybersecurity expert Francis West reveals why marketing agencies are prime targets for hackers and how new email security requirements from Google, Yahoo, and Microsoft could be destroying your email deliverability.Topics Covered;Why 99% of UK small businesses aren't adequately protectedThe 3 critical email security records (SPF, DKIM, DMARC) you MUST haveHow Marks & Spencer lost millions due to poor cybersecurityWhy your IT department can't protect you from cyber threatsThe shocking truth about mobile phone vulnerabilitiesHow to check if your passwords are compromised RIGHT NOWThe 5 security layers that provide 99.9999% protectionChapters:00:00 - Introduction and catching up with Francis02:00 - The email deliverability crisis hitting marketers06:00 - SPF, DKIM, and DMARC explained simply12:00 - Why marketing agencies are hacker targets18:00 - The Marks & Spencer cyber disaster24:00 - Mobile security threats and infected apps30:00 - The password manager demonstration35:00 - How to check your compromised passwords40:00 - The 5 layers of business protection42:00 - Action steps and how to get protectedKey Takeaways:✅ Never use the same password twice✅ Use 20+ character passwords you can't remember✅ Marketing agencies need specialized cyber protection✅ Protection starts from just £7/month✅ Your mobile phone is your biggest vulnerabilityABOUT FRANCIS WEST:Francis West is the CEO of Security Everywhere, with a 100% success rate in protecting businesses over 7 years. He's on a mission to protect and educate 1 million businesses from cybercrime by the end of 2025.Connect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast
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Are You A Prime Hacking Target - Here's How to Protect You And Your Business | Francis West - Ep. 87 - and it's not your content that's the problem! In this eye-opening episode of Giraffes Don't Eat Steak, cybersecurity expert Francis West reveals why marketing agencies are prime targets for hackers and how new email security requirements from Google, Yahoo, and Microsoft could be destroying your email deliverability. Topics Covered; Why 99% of UK small businesses aren't adequately pr...
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Are You A Prime Hacking Target - Here's How to Protect You And Your Business | Francis West - Ep. 87
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