Are You a ‘Sheepish’ Exhibitor? - TSI9.4

Sheep are legendary for traveling in a large group, or flock, and having an instinct to follow the leader … even if it’s a bad idea. Exhibitors are not so different. When asked why they’re planning to exhibit at a certain show, many will cite reasons like “because it would be obvious if we weren’t there” or “all of our competitors exhibit there, so we have to as well.” The problem with that blind-follower logic is that if you’re not careful, you