Are You a Student of the Game? Featuring Larry Kaye

Winning deals, rental contracts, parts and service sales, and customer loyalty does not happen accidentally. Rental entrepreneur and dealer consultant Larry Kaye says if you want to win consistently, you need to follow the example of pro coaches who remarkably and consistently win – no matter how many times they move from team to team. They do so because they committed to being a student of the game. All things being equal, the equipment dealer who becomes the go-to source in his market is the dealer who possesses full visibility of his business, has continuous access to the Voice of the Customer, and can clearly define his operation's Unique Selling Proposition (aka his value in the marketplace). Listen in as Kaye raises important points about getting your team involved and harnessing your own data. He's also got one of the best Trojan Horse ideas ever for getting your customers to do some powerful marketing for you ... and they don't even know it. Kaye is CEO of the consulting firm Script Intl, and he has over 30 years of experience in the construction equipment industry. Follow Larry: https://www.linkedin.com/in/lbkaye/