Are you asking the best questions? episode artwork

EPISODE · Sep 11, 2026 · 1 MIN

Are you asking the best questions?

from Sales Leadership with Jim Pancero · host Jim Pancero

You can increase your sales team’s effectiveness by strengthening the persuasiveness and effectiveness of the questions they’re asking prospects and customers. Questioning is the path to discovering and explaining how you can improve your buyer’s lives, lower their risk, make their life easier, and increase their profitability. But the only way you can do that is by asking probing questions. Most reps' approach to questioning lacks organization and structure. How many of your reps are intuitive in their questioning skills, only thinking of their questions when in front of a customer?The goal as a manager is to help your reps master the key questions for your business that can best help them uncover the strongest buyer needs and help explain how you can help solve their problems. Could this be a good time to meet with your team to discuss the best questions to ask based on your specific industry markets so you can effectively uncover buyer needs and position your solutions?Today’s video discusses ideas to help you strengthen and improve the questioning skills of your team…so they can sell even more!

Episode metadata supplied by the publisher feed · Published Sep 11, 2026

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You can increase your sales team’s effectiveness by strengthening the persuasiveness and effectiveness of the questions they’re asking prospects and customers. Questioning is the path to discovering and explaining how you can improve your buyer’s lives, lower their risk, make their life easier, and increase their profitability. But the only way you can do that is by asking probing questions. Most reps' approach to questioning lacks organization and structure. How many of your reps...

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Are you asking the best questions?

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This episode was published on September 11, 2026.

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