Are you assuming customer trust, or are you earning it? O...

What this episode covers

Many companies put the cart before the horse by expecting customers to trust them first, rather than earning trust through action. Has your company inverted the trust relationship? Repeat and referral business grows for companies that consistently demonstrate trustworthiness. Do your actions back up your marketing and sales claims? Are you expecting and demanding trust from customers, or are you willing to be an earner? Support the show

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This episode was published on May 13, 2026.

What is this episode about?

Many companies put the cart before the horse by expecting customers to trust them first, rather than earning trust through action. Has your company inverted the trust relationship? Repeat and referral business grows for companies that consistently...

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