Are You Building a Business You Secretly Resent? with Krista Miller

What looks like generosity isn't always generosity. Sometimes it's people-pleasing dressed up as "going above and beyond." In this episode, I'm joined by membership expert Krista Miller to talk about one of the biggest traps online business owners fall into: believing they need to keep adding more content, more calls, more access and more support to make people happy. We explore why overdelivering often leads to burnout rather than better results, how memberships can become unsustainable when they're built around fear instead of confidence, and why your community usually needs less from you than you think. If you've ever caught yourself wondering whether you're doing enough, this conversation is for you. In this episode: Why overdelivering can actually be people-pleasing How to spot when you're building a business you secretly resent The myth that members always want "more" Why community matters more than constant new content How to grow a membership without becoming available 24/7 What healthy boundaries look like inside a business Why experimenting, changing your mind and scaling back is sometimes the best thing you can do Krista Miller helps membership owners attract and retain members through simple, sustainable marketing strategies. She's also the host of the Membership Momentum Summit, register for free here: https://suzanneculberg--summitinabox.thrivecart.com/membership-momentum/665f8ff8164e2/ (affiliate link)